KFC Thailand approached us to design some merchandise that they could give to their team for the Christmas season. The brief was simple: make it cool, fun, and bold—while paying proper tribute to KFC and Thai culture.
Creative Direction
Merchandise Design
Creative Direction: Deane Miguel & Selina De Guzman
Lead Design: Lazir Caluya & Paolo Geronimo
Inspired by the boldness and brightness of Thailand, we put together key elements of Thai design such as florals and traditional decorative elements. The resulting shirt is one that's as bold and flavorful as KFC chicken.
Since everyone shares the love for KFC, we designed a motor-inspired shirt made for inducting people into the gang. Inspired by the bigness and boldness of KFC's flavors, this shirt features a strong type paired with an eye-catching illustration of chicken like you've never seen it before.
Heavy on the spice and heavy on the type. KFC is a brand we all grew up with, so we made this vintage-inspired tee is for all our favorite fried chicken memories.

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